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  • Jonathan Harmon

Build An Ecommerce Site In 24 Hours Or Less



Introduction


The 21st Century hasn't been easy for traditional brick and mortar retail.


Fortunately, holiday retail sales as a whole are forecasted to grow between 1.5 and 2.5% this year and ecommerce sales forecasts are extremely optimistic with double-digit growth projected in the following key gifting categories:

  • health and beauty up 23%

  • fashion up 19%

  • home furnishings growing 16%

At this point, you may be saying, "Great, how does that help me? I don't sell online and the holiday season is right around the corner."


Don't worry, it's not too late to sell online this holiday season.


You don't need a designer or a programmer to set up an ecommerce site for your business and it won't take forever to get started.


Read on to learn what it takes to start selling online in less than 24 hours.



Preparation


"By failing to prepare, you are preparing to fail." - Benjamin Franklin


Taking some time for preparation will ensure that your project goes smoothly and is ultimately successful.


Launching an ecommerce website requires a combination of mental preparation and information gathering.


Mental Preparation


“Whether you think you can, or you think you can't--you're right.” - Henry Ford


The first thing to do is to prepare your mind by adopting a positive attitude.


It has never been easier to build an ecommerce store than right now.


You can do this!


Information and Assets


A can-do attitude will get you part of the way there, but you will need to gather some information about your business and the products you will be selling online to build your ecommerce site.


Make sure to have the following on hand before you get started:


General business information

  • legal business name

  • EIN number

  • digital copy of your logo.

Contact information

  • primary business email address(es)

  • business phone number

  • company mailing address

  • company billing address.

Financial information

  • business credit card number information (card number, official name on the card, expiration date, and CSC number)

  • business bank account number and routing number.

Product information and assets

  • product name

  • product price

  • digital photo of product on a clean white background

  • digital photo of product being used (optional)

  • a short description of the product

  • a bulleted list of product features

  • current stock level for the product



Line Up a Techie Friend for Support (optional)


If you are comfortable with technology you can skip this step, but if you are feeling a bit overwhelmed it can be helpful to have a techie friend around to lend a hand if needed.


A good candidate will be someone who is:

  • Tech savvy. They don’t need to work in ecommerce or be a computer programmer. Think of the person you and your friends hit up for “tech suppo