• Jonathan Harmon

Instagram Basics for Business

Updated: Mar 31


Even if you don't like or use social media, you probably have heard of Instagram and may be considering using it to help promote your business.

In this post, we introduce the basics of Instagram including: what it is, why you should use it, how to set up an account, what you can do with it, and what you should post to help promote your business.

Read on to learn more.

What is Instagram?

Instagram is the second most popular social media platform in the U.S. and is used to share photos and videos.

Founded in 2010, Instagram grew quickly, reaching one million registered users in the first two months, ten million in the first year, and a billion registered users by June of 2018.

Instagram was acquired by Facebook, the most popular social media platform in the U.S., in April of 2012.

Why Should I Use Instagram?

Instagram is a great channel for promoting your business because of its reach, cost, and its potential for driving sales increases.


One of the key components of successful advertising is reach - which refers to the total number of people who can see your ad or content.

With 130 million users in the United States, Instagram reaches over 80% of the entire adult population.


The cost of setting up an Instagram account for your business is $0. The cost of posting an image or video to Instagram is $0.

Sales Potential

According to research conducted by e-commerce provider Oberlo:

  • 80% of users use Instagram to help make buying decisions'

  • 50% of Instagrammers follow at least one business

  • 71% of U.S. businesses use Instagram

How Do I Set Up an Instagram Business Account?

You can set up an Instagram account three ways:

  • With the Instagram app on an Android or iPhone

  • On a desktop or laptop computer via the Internet

  • Using a mobile browser on a mobile device

The steps required for each method are detailed below, however, I recommend you use the app as it is the easiest way to use all the capabilities of the platform.

With the Instagram App