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  • Jonathan Harmon

Introduction to Social Media for Retailers

Updated: Jan 21, 2021


Introduction


3.96 billion people - over half the world's population - use social media, spending an average of 2 hours and 24 minutes a day according to data compiled by Digitalmarketing.org.


Are you using this powerful channel to help promote your business in today's challenging marketplace?


Read on to learn more about social media and how you can use it to help meet your business goals.


What is social media?


Definition


According to Wikipedia, "social media are interactive digitally-mediated technologies that facilitate the creation or sharing/exc