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  • Jonathan Harmon

The Ultimate Guide to Direct Mail Marketing

Updated: Dec 17, 2020



Introduction


In the age of digital marketing, direct mail marketing may seem old-fashioned, but smart marketers use all of the tactics available to reach marketing goals and direct mail is a time-tested way to reach customers and prospects.


Read on to learn more about direct mail and how you can use it to help your business succeed.


Definition


Direct marketing platform MailChimp defines direct mail marketing as, "a type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service."


Direct Mail Examples